Espoir Instagram, 2019
I originally launched the brand as Espoir Lashes, specializing in luxury false eyelashes.
As the product line expanded to include beauty tools such as makeup brushes, I rebranded it as Espoir Beauty Bar to better represent its growing range of beauty products.
Later, to encompass an even wider selection of beauty items, the brand evolved into Espoir Collective, a modern, all-encompassing beauty and lifestyle brand.
Brand Development
Digital Marketing Results
1. Grew Instagram account to 180,000+ followers organically through influencer gifting collaborations, giveaways and branded content.
2. Generated consistent monthly Shopify sales and scaled the online e-commerce store.
3. Managed email marketing campaigns with 25% average open rate.
4. Designed all product packaging and the company website.
WARNING: The use of Espoir Lashes may cause serious side effects such as irresistible eyes, unsolicited compliments and text messages from your ex-boyfriend. Use at your own risk.
Espoir
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FOR YOUR EYES ONLY
—Luxury Line—
Beauty is just a blink away
—Posh Collection—
Give a girl the right pair of lashes & she can conquer the world
—Wispies Series—
Revenue-Driven Influencer Marketing
Let your lashes do the talking…
Hope you have a FABULASH day! :)
